Cases

Website development: telling a budget from a job hunt

“Need a developer” is written both by someone with a budget and by five people hoping to be hired. Every keyword alert in this market returns the second group. Separating them is the entire job, and it is not something a word list can do.

Status. Running. 8 chats connected, about 4 matching requests a week. Modest on purpose: this niche is tuned for precision, because a feed of job seekers is one nobody opens twice.

What counts as a lead

Somebody who has money and a problem: a site that has to exist, a shop that does not convert, a build that broke. Money is usually implied rather than stated — “ready to pay”, “budget is there”, “ours disappeared”.

What is excluded

This list is longer than the positive one, and that is the point.

Where it listens

Business and startup chats, chats of specific tools and platforms, city entrepreneur chats. Deliberately not the developer chats themselves: that is where the sellers are.

What goes wrong

The interesting failure is that the model has to judge intent, not vocabulary: “looking for a developer” and “looking for developer work” share almost every word, and in Russian — where most of these chats are — they are one word apart. This is the niche where the lead definition is rewritten most often, and where feedback on the first two dozen leads changes the result most.

The quoted messages are typical of the niche, written out rather than copied: real ones belong to the people who wrote them and to the customer they were delivered to. What we can show you is your own — connect a chat and we will measure it before you pay. @SonarLeadSupport